How to Start a Business in the Fashion Design Industry

For many, seeing their names on a clothing label is the ultimate dream. If you have long loved playing with fashion and feel that the world of fashion could be improved by the inclusion of your design, jumping into this fast-paced industry may be a goal to which you aspire. While new fashion designers make names for themselves every year, this industry is not one that is easy to enter, but instead one that you must dedicate yourself to gaining entry into.

Step 1Build your skills. While there is no mandate that fashion designers hold a professional training certification, if you lack this foundation you may find yourself perplexed by some of the concepts or terminology within the industry. To enhance your chances of success, obtain an education before you actively start trying to make your name.

Step 2Develop a portfolio. Take photos of models wearing your designs to create a look book for yourself, featuring your best work. You will likely start this process during your schooling and can then simply continue after you finish, updating this portfolio regularly.

Step 3Create a label. While your label will likely not be as immediately coveted as some, you should craft a label that identifies designs as yours and sets them apart from the rest. Feature your company name prominently on this label to start to build brand recognition.

Step 4Hold a fashion show. Arrange for a show at a local venue, or apply for a slot within a larger fashion show. At the show, display some of your best looks, giving customers a taste of what you have to offer.

Step 5Sell your products. Offer your products up for sale immediately after your fashion show so interested consumers can get their hands on them right away. Either sell your goods independently, working directly with consumers, or sell them to boutiques and stores that will ultimately resell your looks to their buyers.

Step 6Respond to critiques. Your first attempts at fashion design will likely not be without fault. As you receive criticism, use it as a learning tool, making modifications to your line to correct any perceived issues.